Business – Emphasis in Marketing
About the Program
MBU | Bachelor’s | Online – From entrepreneur to investment adviser to nonprofit fundraiser, Mary Baldwin business graduates are prepared for a staggering and perennially popular range of careers. Our general business program equips you with a broad-based understanding of the business world, while the marketing and communication major focuses on learning how to help organizations effectively and responsibly communicate their brand.
The degree in Business is a preparation for engaging in the world after graduation in almost any endeavor, whether profit-seeking or not. The core of the program focuses on three critical abilities:
o To communicate one’s ideas to others and to learn from them
o To organize people and activities in order to effectively accomplish one’s goals
o To track and evaluate progress against those goals
Students will be required to complete a series of business courses intended to provide a foundation in essential business competencies which will be supplemented by additional coursework in one of seven emphasis areas.
We prepare students to embark on the next phase of their lives, whether it is entering the work environment or pursuing graduate studies, with a powerful skill set. Students will develop the ability to assess a situation, choose effective business tools, and adapt to often complex and changing environments.
We offer several challenging and focused baccalaureate options for both the Residential College and for distance learning students through the Baldwin Online and Adult Programs. Our bachelor of arts in business has a strong broad-based core covering all the fundamental components necessary to understand the business world and the dynamic environment in which it operates.
- Marketing manager
- Public relations specialist
- Store management
Courses & Requirements
36+ Credit Hours
Need to meet major requirements (45) plus degree requirements (126) either through MBU or transfer course work; a minimum of 36 need to be taken through MBU.
Cost & Financial Aid
We know the path to higher education can be daunting, which is why we’re here to help.
As a student of the Roanoke Higher Education Center, you will have access to:
- Library collections and services
- Computer lab with printer/copier
- Student lounge with high-speed wireless Internet
- Cafe serving breakfast, lunch, and dinner
- Free parking with a student parking pass