Graduate Certificate

Certificate in eMarketing

Average Time to Complete On average, students take one or two courses a term, including the summer, to complete the certificate in 12 months.

About the Program

UVA | Certificate | Online – The UVA School of Continuing and Professional Studies’ online graduate Certificate in eMarketing provides up-to-date practical knowledge and hands-on skills using the integrated web, email, and database technologies needed to acquire and retain customers in today’s marketing environment.

The certificate is ideal for marketing professionals in all stages of their professional development, as well as for career changers or graduate students wanting to develop essential digital marketing skills.

Career Paths

  • Marketing
  • Advertising
  • Social Media
  • Brand Manager

Courses & Requirements

15 graduate credit hours | Course Checklist

The graduate Certificate in eMarketing requires you to complete a total of 5 courses (3 required and 2 electives). The curriculum includes an exploration of eMarketing tools and techniques (web, email, database technologies, analytics, etc.), strategic database marketing (using databases to identify, retain, and build customer loyalty, etc.) and Customer Relationship Management (CRM) technologies and strategies. Electives cover the legal aspects of eMarketing, building awareness on the Internet, social  networking, mobile marketing, as well as an introduction to project management.

The Annual Course Schedule and course descriptions are available to help plan your course progression.

Cost & Financial Aid

Estimated cost of certificate:*

  • In State: $6,870
  • Out of State: $13,050

*Additional fees may apply, including course materials. Tuition rates are adjusted annually.

Student Support

We know the path to higher education can be daunting, which is why we’re here to help.

As a student of the Roanoke Higher Education Center, you will have access to:

  • Library collections and services
  • Computer lab with printer/copier
  • Student lounge with high-speed wireless Internet
  • Cafe serving breakfast, lunch, and dinner
  • Free parking with a student parking pass

Students can easily access the resources available to them through the Student Portal, where they will find academic resources and policies, information about UVA and Charlottesville, how to pay for a class, or set up their email accounts. Answers to the most frequently asked questions can be found on the Student Portal.

How to Apply

Individuals must apply to and be offered admission to earn a certificate. A maximum of two courses that will count toward satisfying the requirements for the certificate may be taken prior to admission. Formal application and admission instructions, contact information, application deadlines, and transcript information, are available online.

Apply Now