Certificate in Public Relations

Average Time to Complete On average, students take two courses per term, including the summer, to complete the certificate in 12 months.

About the Program

UVA | Certificate | Online – The UVA School of Continuing and Professional Studies’ graduate Certificate in Public Relations provides a solid foundation in the fundamental functions of public relations. The certificate is designed to provide the public relations practitioner, small business owner, and those interested in entering the field of public relations with the knowledge, skills, and abilities critical for success.

Career Paths

  • Public Relations Specialist
  • Media Specialist
  • Public Affairs Specialist

Courses & Requirements

Noncredit | Course Checklist

The graduate Certificate in Public Relations requires you to complete a total of 8 courses (5 required, 3 electives). The curriculum provides a history of public relations (PR) and how it is practiced today, and includes a four-step process to create an effective PR planning model. Writing for PR, media relations, ethics and the law, strategic planning and PR campaigns comprise the required courses. Crisis communications, image management, political PR, branding, and social media are available as electives.

The Annual Course Schedule and course descriptions are available to help with planning your course progression.

Cost & Financial Aid

Estimated cost of certificate: $3,840*

*Additional fees may apply, including course materials. Tuition rates are adjusted annually.

Student Support

We know the path to higher education can be daunting, which is why we’re here to help.

As a student of the Roanoke Higher Education Center, you will have access to:

  • Library collections and services
  • Computer lab with printer/copier
  • Student lounge with high-speed wireless Internet
  • Cafe serving breakfast, lunch, and dinner
  • Free parking with a student parking pass

Students can easily access the resources available to them through the Student Portal, where they will find academic resources and policies, information about UVA and Charlottesville, how to pay for a class, or set up their email accounts. Answers to the most frequently asked questions can be found on the Student Portal.

How to Apply

Individuals must apply to and be offered admission to earn a certificate. A maximum of two courses that will count toward satisfying the requirements for the certificate may be taken prior to admission. Formal application and admission instructions, contact information, application deadlines, and transcript information, are available online.

Apply Now