Bachelor of Arts

Marketing and Communication

Average Time to Complete 3-4 semesters

About the Program

MBU | Bachelor’s | Online – As competition in the U.S. and global marketplace heightens, so does the importance of marketing and communication. Pressures in the marketplace and sweeping changes in technology have altered the ways in which organizations distribute products and communicate with customers. Organizations must now include sustainability and the triple bottom line approach as decision-making tools before going to market.

Marketers can also benefit from an interdisciplinary approach to the subject with the inclusion of consumer psychology, economics, communications, modern languages, and information technology.

Complete your marketing and communication degree online.

Our marketing and communication degree can be completed fully online through the university’s innovative Baldwin Online and Adult Programs. Just like in-person classes, the Blackboard-interface program emphasizes the development of strong conceptual skills in tandem with practical applications. MBU helps you fast-track your path to a marketing and communication degree with the opportunity to transfer up to 27 credits (9 courses) through direct course equivalents from the Virginia Community Colleges System as well as the ability to earn up to 15 credits for work experience.

Personal attention from faculty and advisors helps you craft your curriculum and projects to fit your goals and connect with future employers.

Career Paths

  • Marketing manager
  • Sales
  • Public relations specialist
  • Store management

Courses & Requirements

36+ Credit Hours

Need to meet major requirements (45) plus degree requirements (126) either through MBU or transfer course work; a minimum of 36 need to be taken through MBU.

Cost & Financial Aid

Learn more about Financial Aid opportunities available at Mary Baldwin University.

Student Support

We know the path to higher education can be daunting, which is why we’re here to help.

As a student of the Roanoke Higher Education Center, you will have access to:

  • Library collections and services
  • Computer lab with printer/copier
  • Student lounge with high-speed wireless Internet
  • Cafe serving breakfast, lunch, and dinner
  • Free parking with a student parking pass

Support resources for Mary Baldwin University students:

Apply Now

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